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Salon Business Management and Strategies Course Outline: Section 1: - Salon Business Plan System
- First System- Day to Day Operations
- Second System- Equipment
- Third System- Menu of Services
- Fourth System-Service Delivery
- Fifth System- Financing
- Sixth System- Location
- Sample Business Plan: Trend Setters Hair Studio
- Executive Summary
- Company Summary
- Start-up Summary
- Strategy and Implementation Summary
- Management Summary
- Financial Plan
- Salon or Spa Business Location
- Building Improvements, Fixtures and Design
- Salon and Spa Equipment
- Administrative Equipment
- Starting a Salon or Spa Business
- Part 1. Salon and Spa Services
- Part 2. Customer Service and Salon Atmosphere
- Part 3. Salon and Spa Marketing Development
- Part 4. Salon and Spa Website Marketing
- Website Building Resources
Upon the completion of the course the student will be able to:
- Describe the Salon Business Plan System for writing a business plan.
- List the components that make up each segment of the business plan.
- Name products and services necessary for starting a salon or spa business.
- Explain the importance of implementing a marketing strategy for the salon or spa business.
- Discuss the various financial reports used to create a Projected Balance sheet for business start-up.
- Demonstrate the importance of choosing a location to expose the salon or spa business to new customers.
- Identify cost associated with building improvements, fixture and design.
- Define the appropriate salon and administrative equipment necessary for business start-up.
- Construct a business plan by utilizing combined information on salon services and beauty products.
- Recall tips for generating customer service satisfaction, and an appealing salon atmosphere.
- Illustrate marketing techniques used for effective branding of the salon or spa.
- Write advertising campaigns to generate customers to the salon or spa.
- Arrange, and market a website for the salon or spa utilizing incentive to boost clientele.
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